What You Need to Know About the FMP-MMP Power Combo

Marina Sapunova
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Our VP Social, Uriel Shklanovksy, shared with the AppsFlyer’s blog audience how the FMP-MMP combo can revolutionize the way mobile marketers optimize their campaigns!

Uriel speaks about the value of the FMP-MMP collaboration – the power of real-time postbacks, attribution, and in-app event data.  When working direct or with a non-FMP, there are no postbacks (data can only be viewed on the MMPs dashboard).

He gives valuable tips on how data collected from postbacks can be interpreted into actionable insights in order to effectively optimize your campaigns.

For the full article, visit the Appsflyer blog.

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