VB | GamesBeat | 7/17/14

Marina Sapunova
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Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive)

ser acquisition is one of the toughest tasks for mobile games in an age where players churn through products rapidly. DAU-UP is entering the competitive market for acquiring new users with a platform that is aimed squarely at mobile-game companies.

Tel Aviv, Israel-based DAU-UP is unveiling its Mobile Gamer User Acquisition Solution today for acquiring new players via mobile media. Since 2011, DAU-UP has been providing game promotion tools to a number of developers, including Playtika, Social Point, and Plarium, via Facebook media. Now it is opening the solution up more broadly on multiple mobile-media channels. That matters because mobile-game revenue is growing at about twice the rate of other game categories…

Continue reading>>> http://venturebeat.com/2014/07/17/israeli-startup-dau-up-joins-the-race-to-help-developers-find-mobile-gamers-exclusive/

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