Scaling Facebook mobile traffic

Noa Singer
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Client: Social Point | Product: Monster Legends Mobile | Platform: iOS / Android | Media: Facebook

To generate quality monetizable players for Monster Legends Mobile.

Facebook mobile app ads proved tremendously effective in generating monetizable players. Yet, it remained difficult to scale up the volumes. So, Social Point tasked DAU-UP with finding new innovative ways to acquire large numbers of quality players for Monsters Legends Mobile.

Our Approach:

We developed an original campaign strategy geared for high impact. Diving into our bank of self-developed optimization auto tools, we used our ruling options for maximum effect, while creating unique creatives, optimized to Facebook’s mobile app news feed.

Soon after, we achieved measurable results – gaining quality Monster Legends Mobile players on very high scales.


Adam Jaffe, VP of Marketing at Social Point_02

“DAU-UP has proven to be an extremely significant partner of ours. We are more than satisfied with their steady performance – they consistently manage to generate profitable players and achieve optimal ROI for our campaigns. There is no doubt that DAU-UP will play an integral part in Social Point’s growth and success in the mobile arena.”

- Adam Jaffe, VP Marketing

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