Penetrating Global Markets

Eyal Argon
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Client: Pacific Interactive | Game: House of Fun | Platform: iOS / Android | Media: Facebook

To position House of Fun in Tier 2 markets

Pacific Interactive had experienced great long-term success partnering with DAU-UP in acquiring users for HOF in Tier 1 countries. Now, they were ready to conquer the Tier 2 market. Aware of the challenges involved in winning non-English speaking markets, they turned to DAU-UP for a creative solution.

Our Approach:
Armed with in-depth experience working with global markets, we launched an ambitious and creative campaign, tailored to achieve the same high ROI results we were achieving for HOF in tier 1. Combining our in depth market research skills with localized creative and experience in targeting local markets, enabled us to tweak our methodology to create a unique strategy per market, for real impact.

We were very quickly able to match our tier 1 ROI results, delivering thousands of daily, active and loyal players from tier 2 markets. Today, we remain committed to HOF’s global growth, and continue to penetrate new markets.

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