Growing a mature game

Eyal Argon
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Client: Buffalo Studios | Product: Bingo Blitz | Platform: Facebook / iOS / Android | Media: Facebook

To expand Bingo Blitz’s reach even further, by generating new engaged players.

Bingo Blitz is one of the largest and most profitable online social bingo games. Buffalo Studios approached DAU-UP with a real challenge: to create a targeted strategy to acquire new loyal users for an already mature game.

Our Approach:
United by our team’s extensive knowhow, we developed a precise plan of action to use our sophisticated tech tools to Buffalo Studio’s advantage. By utilizing our comprehensive gaming database with cutting edge BI tools, we were able to establish unique bingo user characteristics and develop niche audiences, to ultimately target similar players.

In a short period of time, we set a long term precedent – acquiring unmatched volumes of new valuable bingo players month after month, generating the positive ROI Buffalo Studios was striving for.


We came to DAU-UP with a real challenge – to take Bingo Blitz, the #1Buffalo Studios - Salim Mitha - EVP Marketing + Monetization @ Buffalo Studios(Caesars Interactive Entertainment)_01 Bingo game on Facebook, and grow it even further. DAU-UP took the challenge of scaling a mature game and delivered real results. They also duplicated our web success onto the mobile arena. And they did it all with great enthusiasm. We appreciate their dedication to Buffalo Studios and look forward to our ongoing partnership.
- Salim Mitha, EVP Marketing & Monetization

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