DAU-UP Network: Impressive Lift in Global Performance Index

Guy Elbaz
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AppsFlyer, the mobile attribution and analytics platform, has determined mobile user acquisition sources that deliver the best results for game and app developers.

And we’re pleased to report that DAU-UP has significantly improved its position, ranking in the global iOS retention rating for the first time, with an impressive No.11 spot.


We also jumped up 9 spots in the global Android Gaming Retention chart.



The lift in retention score shows that DAU-UP Network performed exceptionally well in H1 2016.

Deep integration and vast experience with each mobile channel enables us to deliver more targeted players and execute the optimal UA strategy.

Recent technology updates focused on innovative analysis capabilities and further improvement of automated optimization algorithms, allows us to scale both Android and iOS globally, ensuring positive ROI for clients.

DAU-UP gaming specialists hand pick media channels with the scalable stream of high-value players for every game genre. We constantly invest in implementing new ad platforms to broaden our solution. In-house creative studio, advanced technology, and over 6 years of gaming user acquisition experience make DAU-UP network one of the most effective game retention platforms.

AppsFlyer ranked over 1,000 media sources in the index. And included only media sources that ran with at least 10 apps per region and with activity in at least 2 regions (for the global ranking).

Retention score was calculated in 3 steps:

  1. Post-install retention: determined the percentage of unique active users on days 1, 7, and 30 out of the total unique users within the selected timeframe.
  2. Organic retention vs. paid: performance of each media source was compared to the organic retention of the same apps as per days 1, 7 and 30.
  3. Each day was assigned a different weight in the formula:
  • 1D – 20%
  • 7D – 30%
  • 30D – 50%

DAU-UP’s full media solution includes Facebook, Instagram, Google, Twitter and DAU-UP Network. The AppsFlyer index ranked DAU-UP based solely on network traffic, while the company’s activity on other platforms was attributed to those platforms’ rating. This puts DAU-UP in the top positions as a user acquisition specialist for games.

Get in touch with us today to see how DAU-UP Network can put you at the forefront of emerging media trends and help your game reach top-value players you can’t reach anywhere else.


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