Android LTV PR 2

Business Insider | Tech | 1/27/15

Android Game Apps Are Becoming As Profitable As Those On The iPhone The iPhone has always been, the consensus goes, the rich man’s phone. iOS customers earn more than Android users. They spend more on apps and on in-app purchases. And advertising rates are higher. But new figures show that this prevailing wisdom is no […] Continue Reading


VB | GamesBeat | 9/3/14

British digital marketer acquires Israeli user-acquisition platform DAU-UP for $19M  British digital marketing services firm XLMedia has acquired Israel’s DAU-UP, which helps game companies acquire mobile users more profitably, for $19 million in cash and stock. Publicly traded XLMedia, based in London, said the acquisition of DAU-UP (formally known as ExciteAd Digital Marketing) will help it diversify its […] Continue Reading


VB | GamesBeat | 7/17/14

Israeli startup DAU-UP joins the race to help developers find mobile gamers (exclusive) ser acquisition is one of the toughest tasks for mobile games in an age where players churn through products rapidly. DAU-UP is entering the competitive market for acquiring new users with a platform that is aimed squarely at mobile-game companies. Tel Aviv, Israel-based […] Continue Reading

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