What You Need to Know About the FMP-MMP Power Combo

Our VP Social, Uriel Shklanovksy, shared with the AppsFlyer’s blog audience how the FMP-MMP combo can revolutionize the way mobile marketers optimize their campaigns! Uriel speaks about the value of the FMP-MMP collaboration – the power of real-time postbacks, attribution, and in-app event data.  When working direct or with a non-FMP, there are no postbacks (data can only be […] Continue Reading


DAU-UP Network: Impressive Lift in Global Performance Index

AppsFlyer, the mobile attribution and analytics platform, has determined mobile user acquisition sources that deliver the best results for game and app developers. And we’re pleased to report that DAU-UP has significantly improved its position, ranking in the global iOS retention rating for the first time, with an impressive No.11 spot. We also jumped up […] Continue Reading


Apple App Store Growth in Key Numbers

During the recently held WWDC keynote speech, Apple showcased a few key numbers highlighting the growth of the App Store since it launched back in 2008. Apple CEO, Tom Cook, noted that the App Store has forever changed software distribution – and we couldn’t agree more! In total, the company said that there are 850 […] Continue Reading


All About Burst Campaign

Who doesn’t want to burst? You have a great product. You tested it enough to know without doubt that it’s the “real deal;” now if only enough people knew about it, you’re sure it would be the next big thing. So, the only logical conclusion, is that it’s time to burst… But how?  With more […] Continue Reading

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