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EARLY ADOPTERS: WHY STICK YOUR NECK OUT?

In early November, DAU-UP hosted a panel at Casual Connect Tel Aviv with social casino key players: Playtika, Murka, and Google. I was honored to moderate the discussion on innovations in marketing, new trends and bets that pay off big time. We touched on various aspects of marketing strategy and tactics, user acquisition, and ASO. […] Continue Reading

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4 REASONS TO ADVERTISE YOUR GAME WITH A CERTIFIED GOOGLE PARTNER

Mobile app advertisers have been increasing their spending on Google. DAU-UP, as a certified Google Partner, has offered Google as an integral part of our full mobile media solution from the moment they launched mobile app installs ad units; together with Facebook and DAU-UP Network. Google activity is a big part of our business and […] Continue Reading

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GOOGLE I/O 2016: 6 THINGS MOBILE GAME DEVELOPERS NEED TO KNOW

Google’s annual developer conference – I/O 2016; generated plenty of buzz in the news with a few big announcements and interesting developments worth knowing about. A lot was revealed about Google Home, Google Assistant, Allo & Duo, and more. We have summarized the most important announcements for mobile game developers with tips about what you […] Continue Reading

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How to Acquire 2x Players with Google Mobile App Install Ads

We all know that the days of publishing your new game in the App Store and have it become an overnight success are a distant memory. These days, the App Store has so many releases, there is little to no chance of getting noticed and generating enough downloads to turn a profit. It is an […] Continue Reading

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Finally – Social Casino Advertising on Google!

Great and exciting news for the Social Casino operators around the world!  Google has finally changed its policy and permitted Social Casino advertising. It is no secret that Social Casino is one of the biggest and most successful game genres in the Social and Mobile arena. This has been the case for about 4 years […] Continue Reading

among our clients
  • upcoming events:
  • rsz_3gigse_logo-1-420x139 San Diego April 26-28, 2017
  • rsz_mau_main_logo Black Las Vegas May 3-4, 2017
  • rsz_3logo Seattle July 20-21, 2017
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