DauUp DoubleU Case Study


Mobile user acquisition is important for your game’s health as it keeps your revenue stream from drying up by bringing in new cash from acquired users. Keeping this in mind, it’s not only the number of new players that matters, but how much those players ultimately spend in your game. The lifetime value of players […] Continue Reading


Growing a mature game

Client: Buffalo Studios | Product: Bingo Blitz | Platform: Facebook / iOS / Android | Media: Facebook Goal: To expand Bingo Blitz’s reach even further, by generating new engaged players. Background: Bingo Blitz is one of the largest and most profitable online social bingo games. Buffalo Studios approached DAU-UP with a real challenge: to create a […] Continue Reading


Scaling Facebook mobile traffic

Client: Social Point | Product: Monster Legends Mobile | Platform: iOS / Android | Media: Facebook Goal: To generate quality monetizable players for Monster Legends Mobile. Background: Facebook mobile app ads proved tremendously effective in generating monetizable players. Yet, it remained difficult to scale up the volumes. So, Social Point tasked DAU-UP with finding new innovative ways to […] Continue Reading


Penetrating Global Markets

Client: Pacific Interactive | Game: House of Fun | Platform: iOS / Android | Media: Facebook Goal: To position House of Fun in Tier 2 markets Background: Pacific Interactive had experienced great long-term success partnering with DAU-UP in acquiring users for HOF in Tier 1 countries. Now, they were ready to conquer the Tier 2 […] Continue Reading

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