CPI > LTV. Now what?

Last month I hosted a panel at Casual Connect San Francisco with 4 leading players in the social casino space; Carey DiJulio of Big Fish Games, Nick Talarico of SuperLucky Casino, Aayush Sakya of GSN Games, and Mark Beck, formerly of Product Madness. We discussed a few of the challenges we are facing and a […] Continue Reading



2 weeks ago we opened summer conferences season with Israel’s premier annual mobile event – Israel Mobile Summit 2016. Our team of user acquisition experts joined an array of mobile app eco-system professionals from Israel and around the globe. For the 4th year, the Summit brings together mobile industry leaders to talk about user acquisition, […] Continue Reading


2016 User Acquisition Strategy Tips

2015 is drawing to a close and we are faced with all the last minute things which need to be completed before the year formally concludes. And 2016 planning is one of those things. Although the majority of you have probably concluded your New Year business strategy, this article is a great way to double […] Continue Reading



Casual Connect is just around the corner and DAU-UP is extremely excited that our home city of Tel Aviv is hosting one of the brightest and the most interesting events in the gaming industry! Given our insider knowledge of this great city, we have compiled for all our dear friends and partners, this guide with […] Continue Reading

among our clients
  • upcoming events:
  • CasualConnect_logo Tel Aviv Nov 1-3, 2016
  • g-star-logo Busan Nov 17-19, 2016
  • PGC-London-linear-mob-500x London Jan 16-17, 2017
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