Business Insider | Tech | 1/27/15

Noa Singer
Android LTV PR 2
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Android Game Apps Are Becoming As Profitable As Those On The iPhone

The iPhone has always been, the consensus goes, the rich man’s phone. iOS customers earn more than Android users. They spend more on apps and on in-app purchases. And advertising rates are higher.

But new figures show that this prevailing wisdom is no longer always the case: In some categories, Android apps are becoming just as profitable for developers as those on Apple’s platform.

According to DAU-UP, a gaming marketing company, average revenue per user (ARPU) for Android games…

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