Woman shopping by mobile phone laying at home. Blue screen. She is laying on the sofa.

Spotlight: E-commerce opportunities in the Middle East

The e-commerce space is rapidly evolving worldwide with more shopping happening on digital platforms and retailers crossing from offline to online channels. In the recent year, this trend is picking up in the Middle East as well. Due to a large population in this region, growing smartphone penetration and change of buying habits, the Middle […] Continue Reading

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DAU-UP JOINS INSTAGRAM PARTNER PROGRAM

We couldn’t be more excited to share the news! DAU-UP was recognized as a member of Instagram Partner Program with Ad Tech Specialty. The Instagram Partner Program has recognized DAU-UP for its leading position in mobile user acquisition, and identified its proven delivery of improved performance for its partners on the Instagram platform. Instagram established […] Continue Reading

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EARLY ADOPTERS: WHY STICK YOUR NECK OUT?

In early November, DAU-UP hosted a panel at Casual Connect Tel Aviv with social casino key players: Playtika, Murka, and Google. I was honored to moderate the discussion on innovations in marketing, new trends and bets that pay off big time. We touched on various aspects of marketing strategy and tactics, user acquisition, and ASO. […] Continue Reading

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What You Need to Know About the FMP-MMP Power Combo

Our VP Social, Uriel Shklanovksy, shared with the AppsFlyer’s blog audience how the FMP-MMP combo can revolutionize the way mobile marketers optimize their campaigns! Uriel speaks about the value of the FMP-MMP collaboration – the power of real-time postbacks, attribution, and in-app event data.  When working direct or with a non-FMP, there are no postbacks (data can only be […] Continue Reading

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4 REASONS TO ADVERTISE YOUR GAME WITH A CERTIFIED GOOGLE PARTNER

Mobile app advertisers have been increasing their spending on Google. DAU-UP, as a certified Google Partner, has offered Google as an integral part of our full mobile media solution from the moment they launched mobile app installs ad units; together with Facebook and DAU-UP Network. Google activity is a big part of our business and […] Continue Reading

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CPI > LTV. Now what?

Last month I hosted a panel at Casual Connect San Francisco with 4 leading players in the social casino space; Carey DiJulio of Big Fish Games, Nick Talarico of SuperLucky Casino, Aayush Sakya of GSN Games, and Mark Beck, formerly of Product Madness. We discussed a few of the challenges we are facing and a […] Continue Reading

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DAU-UP Network: Impressive Lift in Global Performance Index

AppsFlyer, the mobile attribution and analytics platform, has determined mobile user acquisition sources that deliver the best results for game and app developers. And we’re pleased to report that DAU-UP has significantly improved its position, ranking in the global iOS retention rating for the first time, with an impressive No.11 spot. We also jumped up […] Continue Reading

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Walk to Success Continued:
Bigger, Faster, Stronger

It’s been over a year since I joined a family with its own unique culture, talented people, and inspirational leaders. On my first company trip to a desert, I was tested for heat resistance and durability. This time, the landscape was much more diverse; with many ups and downs and more than enough pressure placed […] Continue Reading

among our clients
  • upcoming events:
  • LevelUp FB Dublin May 23, 2017
  • IMsummit Tel Aviv June 6-7, 2017
  • pocket_gamer San Francisco June 27-28, 2017
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