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EARLY ADOPTERS: WHY STICK YOUR NECK OUT?

In early November, DAU-UP hosted a panel at Casual Connect Tel Aviv with social casino key players: Playtika, Murka, and Google. I was honored to moderate the discussion on innovations in marketing, new trends and bets that pay off big time. We touched on various aspects of marketing strategy and tactics, user acquisition, and ASO. […] Continue Reading

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What You Need to Know About the FMP-MMP Power Combo

Our VP Social, Uriel Shklanovksy, shared with the AppsFlyer’s blog audience how the FMP-MMP combo can revolutionize the way mobile marketers optimize their campaigns! Uriel speaks about the value of the FMP-MMP collaboration – the power of real-time postbacks, attribution, and in-app event data.  When working direct or with a non-FMP, there are no postbacks (data can only be […] Continue Reading

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4 REASONS TO ADVERTISE YOUR GAME WITH A CERTIFIED GOOGLE PARTNER

Mobile app advertisers have been increasing their spending on Google. DAU-UP, as a certified Google Partner, has offered Google as an integral part of our full mobile media solution from the moment they launched mobile app installs ad units; together with Facebook and DAU-UP Network. Google activity is a big part of our business and […] Continue Reading

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CPI > LTV. Now what?

Last month I hosted a panel at Casual Connect San Francisco with 4 leading players in the social casino space; Carey DiJulio of Big Fish Games, Nick Talarico of SuperLucky Casino, Aayush Sakya of GSN Games, and Mark Beck, formerly of Product Madness. We discussed a few of the challenges we are facing and a […] Continue Reading

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DAU-UP Network: Impressive Lift in Global Performance Index

AppsFlyer, the mobile attribution and analytics platform, has determined mobile user acquisition sources that deliver the best results for game and app developers. And we’re pleased to report that DAU-UP has significantly improved its position, ranking in the global iOS retention rating for the first time, with an impressive No.11 spot. We also jumped up […] Continue Reading

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Walk to Success Continued:
Bigger, Faster, Stronger

It’s been over a year since I joined a family with its own unique culture, talented people, and inspirational leaders. On my first company trip to a desert, I was tested for heat resistance and durability. This time, the landscape was much more diverse; with many ups and downs and more than enough pressure placed […] Continue Reading

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DAU-UP KICKS-OFF SUMMER CONFERENCE SEASON

2 weeks ago we opened summer conferences season with Israel’s premier annual mobile event – Israel Mobile Summit 2016. Our team of user acquisition experts joined an array of mobile app eco-system professionals from Israel and around the globe. For the 4th year, the Summit brings together mobile industry leaders to talk about user acquisition, […] Continue Reading

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GOOGLE I/O 2016: 6 THINGS MOBILE GAME DEVELOPERS NEED TO KNOW

Google’s annual developer conference – I/O 2016; generated plenty of buzz in the news with a few big announcements and interesting developments worth knowing about. A lot was revealed about Google Home, Google Assistant, Allo & Duo, and more. We have summarized the most important announcements for mobile game developers with tips about what you […] Continue Reading

among our clients
  • upcoming events:
  • pgc London Jan 16-17, 2017
  • MGF-logo London Jan 17-18, 2017
  • CasualConnect_logo Berlin Feb 7-9, 2017
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