Marina Sapunova
DauUp DoubleU Case Study
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Mobile user acquisition is important for your game’s health as it keeps your revenue stream from drying up by bringing in new cash from acquired users. Keeping this in mind, it’s not only the number of new players that matters, but how much those players ultimately spend in your game.

The lifetime value of players has become the most meaningful metric for evaluating profitability of mobile games. It is essential for mobile game developers to know what their players are worth, and absolutely critical for the effective mobile marketing to acquire players with LTV that is greater than their acquisition cost (CPI).

Here at DAU-UP, we’re dedicated to reaching and bringing our partners the highest-quality players. And when it comes to generating large scale growth within tight ROI targets for a free-to-play game, high conversion rate to deposit is the most important metric for mobile user acquisition success. This was exactly the case with DoubleU Games.

DoubleU Games is the only Korean-based developer of a social casino game on the global social network. DoubleU Casino has drawn more than 15 million players from 220 countries over three years since its launch in May 2011. It ranked the 8th most profitable game on Facebook in March.

After dominating the social casino ecosystem on Facebook, DoubleU Games made a strategic move towards mobile together with the industry and their players. The company approached DAU-UP to help them acquire quality users from leading western markets across multiple platforms.


DAU-UP strategists utilized proven methodology combined with the unique data aggregated by our proprietary Data Hub on social casino gamer profiles, their behavior, and engagement. This helped us develop the strategy for the mobile acquisition campaigns for the RIGHT type of players (i.e. with the high LTVs).

Following the strategic planning tailored to DoubleU Games’ goals, our in-house studio created unique graphics for the ads while adopting and testing many different ad types (Videos, Carousel Ads, Cinema Graph).

DauUp Facebook Creative

Using our exclusive technology and the extensive experience of our analysts in promoting mobile games on Facebook, we quickly and efficiently achieved KPIs while sustaining a large volume of high quality players.


As the result, we managed to acquire an impressive amount of daily active players while meeting the critical ROI targets set by the client – 7, 14 and 30 days from installation. During nearly a year of promotion, players brought by DAU-UP have generated the highest LTV whilst maintaining positive ROI.

Want to find out how DAU-UP can help you acquire the players with the highest LTV? Contact us now!


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