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The Single Full Service Performance Marketing Company for Gaming

DAU-UP is a Marketing Powerhouse for Gaming companies. At DAU-UP, an energetic group of people comes together everyday to deliver targeted, monetizable players to its clients. Determined to be the most innovative in our field, we’re always one step ahead of how players interact with social games and new media. This knowledge puts us on the cutting edge of performance.

Born in 2011 from a unique blend of Performance Marketing skills and Game expertise, we quickly took Facebook canvas by storm, and then grew with our clients into the mobile arena. Today DAU-UP is a first-rate mobile & social advertising company for gaming. Working with leading game developers, we build powerfully strategic marketing campaigns that are tailor made to deliver on target players to your games.

Meet The Experts

When our team gets together, they make things happen.
And have fun doing it.
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Join us. We are changing the world of mobile & social gaming.
  • Social Gaming Campaign Manager #2083

    DAU-UP is looking for a motivated, curios, creative and analytic person. We aim to find a team player to join a young and inspiring company.


    – Optimize, analyze & upload campaigns for gaming clients on social media
    – Strategically grow and develop assigned campaigns
    – Reach company and client’s goals, analyze
    – Research and identify report campaign’s trends.

    skills & requirements:
    • B.A/ BSc degree –A must, preferably in Economics/Finance/Business administration
    • Strong MS-Excel skills
    • Fluent English is required; other languages are an advantage
    • Numbers oriented and analytic ability
    • Familiarity with the gaming industry a plus
    • Familiarity with Facebook (or any related API) advertising system – advantage
    • Extremely proactive with a drive to constantly look for opportunities
    • Multitasking and ability to prioritize tasks
    • Energetic, enthusiastic. Initiative and a “pusher”
    • Creative
    • Focused & goal driven
  • QA & Support #2088


    – Initiate and perform tests on internal products and analyzes their results
    – Support and find solutions to technical problems
    – Supporting the end users with technical problems
    – Working with development, and product management

    skills & requirements:
    • 2 years’ experience in Manual QA - Must
    • Testing of web based and client application – Must
    • Fluent English-Must
    • Experience with MySQL database - Must
    • Former experience from Media companies , Ad Tech – significant advantage
    • Worked in company with methodologies (Scrum/agile), and took meaningful part of pushing versions to production – advantage
    • Previous experience in Media companies or Ad networks-significant advantage
    • Well known with Test plan writing and execution – advantage
    • Experience in test automation – advantage
    • Passionate about technology, product and web
    • Detailed oriented & organized
    • Excellent troubleshooting and analytical skills
    • Strong communication and interpersonal skills
    • Multi task with excellent prioritization skills
    • Strong business orientation
  • Mobile Publisher Manager #2086


    – Manage relationships with ad networks and direct publishers
    – Negotiate rates, and oversee campaign delivery and needed KPI’s
    – Full understanding of publisher/media features, capabilities, strengths
    – Establishing long term, successful, and beneficial relationship with supplier contact
    – Lead campaign-performance decisions based on data
    – Analyzing + optimization of campaign performance against KPIs

    skills & requirements:
    • 1-2 years proven experience in working directly with publisher’s /AD networks in the mobile advertising industry (minimum)
    • English - Native or bilingual proficiency - A must!
    • Excellent written and verbal communication skills, ability to build strong relationships with media suppliers and internal teams
    • Excellent excel and analytical abilities
    • BA - a must
  • Mobile Media Buyer (planner) #2085


    – The mobile media planner will actively plan and manage the client’s media plan as set by the AM
    – Responsible for budget management and allocation for the mobile network publishers
    – Responsible for optimization and reporting, in order to reach client/AM set KPI’s
    – Working with the designer’s team to manufacture the needed creatives for the different media sources
    – The connecting link between 4 separate departments: Account management, media buying, ad ops and design

    skills & requirements:
    • At least 1-year previous experience as Media Buyer/ Campaign manager /Account Manager in the mobile advertising industry (minimum)
    • Excellent excel and analytical abilities
    • BA/BSc in Business/Statistics/Economics/Industrial management or equivalent
    • Fluent English
    • Goals & Target Oriented
    • Team player - Ability to build strong relationships with different internal teams
    • Must have high level project, time and organizational management skills
    • Business & Marketing orientation
  • Google Campaign Manager #2084

    Manager will be responsible for research, analyze, upload & optimize campaigns for app developer’s clients on Google AdWords, reach company and client’s goals.


    – Upload, analyze & optimize campaigns for mobile app developer’s clients on Google AdWords
    – Reach Client & Company goals
    – Analyze, research and identify report campaign’s trends
    – Create marketing materials: texts & images
    – Offer detailed performance feedback to Account Managers
    – Keep up to date with Industry and Platforms developments

    skills & requirements:
    • At least 1+ year experience as Media Buyer/Campaign manager /PPC manager in the mobile world
    • Former experience in the mobile app install world – significant advantage
    • Familiarity with mobile Ad Networks
    • Numbers oriented and analytic ability
    • Good level of English – Other languages: an advantage
    • Energetic, enthusiastic. Initiative and a "pusher"
    • Creative thinking
    • Goals & Target oriented
    • Marketing & Business understanding
    • Team player that has the ability to work independently
    • Familiarity with the gaming industry a plus
  • Business Development Manager #2089


    – Research, pursue, and develop new potential business partnerships on the media side
    – Establish new business partnerships and negotiate commercial terms
    – Recruit suitable channel partners for the relevant sectors and territories
    – Conduct negotiations with decision makers
    – Manage day-to-day relationships and grow media partners
    – Participate in exhibitions and conventions abroad and represent the company on business trips

    skills & requirements:
    • 2+ years hands-on B2B Biz dev. experience from Media company’s /Ad-tech - Must
    • A proven successful track record of international B2B Business Development - Must
    • Strong understanding of the online advertising market - Must
    • Excellent English - speaking and writing - Must
    • Excellent presentation skills
    • Willing to travel abroad
    • Analytical thinking and creativity capabilities
    • Previous managerial experience
    • Target and Goals oriented
    • Advantage - Fluent in additional languages
    • Advantage - MBA Degree
  • upcoming events:
  • CasualConnect_logo Tel Aviv Nov 1-3, 2016
  • g-star-logo Busan Nov 17-19, 2016
  • PGC-London-linear-mob-500x London Jan 16-17, 2017
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