Success in the free-to-play model is a numbers game, and as a game developer, you know it all too well. Investing in mobile app install ads is the right solution to grow your player base as long as the players you acquire contribute more than they cost.
And with intense competition constantly driving CPI up, the game becomes even more challenging as marketers seek innovative solutions with lower CPI to increase ROI.
Years of research and learning gamer habits across different genres led us to the conclusion that every game genre has specific characteristics that can be used to address a specific audience. And using this empirical data, you can target relevant players for your game through other game genres.
This has a number of advantages, including:
- Your game will be unique in comparison to all other games being published.
- Lower CPI.
- Less competition from direct competitor games.
In one of our Bingo activities we managed to lower CPI by 20% by targeting Simulation Gamers aged 45-55.
Use the infographics below to think out of the box in order to make smarter gamer acquisition investments and achieve your main goals. And if you want to fully optimize your Facebook campaigns for higher ROI, be sure to take a look at our Facebook advertising services or request a FREE proposal from our UA experts.