Mobile app advertisers have been increasing their spending on Google. DAU-UP, as a certified Google Partner, has offered Google as an integral part of our full mobile media solution from the moment they launched mobile app installs ad units; together with Facebook and DAU-UP Network.
Google activity is a big part of our business and it consistently grows as our clients see strong performance from Google campaigns. We have touched on this topic during our panel at Casual Connect San Francisco, where 4 leading players in the social casino space, namely Big Fish Games, GSN Games, SuperLucky Casino, and Product Madness shared the fact that Google is becoming a larger source of inventory for them and the marketing spend on this platform continues to grow.
As a result, according to AppsFlyer performance index, Google jumped into the No.1 position in global gaming retention for users on Android, leaving Facebook and Twitter behind. Google also rose in the charts for iOS by significantly increasing the volume of app installs over the past year.
The data from the latest reports are backward looking and don’t include data from the latest ad offerings announced in May at Google I/O. Consequently, it’s possible that we will see Google strengthen its position even more in the coming months.
While Google offers a handful of instruments to run user acquisition campaigns on your own, we are often asked, “What do advertisers win from working with a certified Google Partner?”.
So here’s the answer:
1. HIGHEST STANDARD OF PERFORMANCE
Certified Google Partners must meet certain performance requirements, which include criteria such as client revenue growth and client performance. Every qualified partner has to prove that it delivers solid revenue and growth for its clients, as well as manages to maintain and consistently grow their client base.
What it means for you is that you can expect higher standards of performance when working with a Google Partner.
2. ABILITY TO SCALE QUICKLY AND OPTIMIZE EFFECTIVELY
During the certification process, Google evaluates the spend levels of the assessed company, which must demonstrate high spend levels in order to be granted a badge.
Therefore, if you are looking to launch a large user acquisition campaign with big investment, you want to work with a trusted partner who has experience in managing large-budget mobile app install campaigns on Google and has the ability to drive real results.
Take the case of Social Point, a mobile game developer of 2 mature games, Monster Legends and Dragon City Mobile. DAU-UP helped Social Point to hit a large scale of users consistently on Google at a 2X lower media cost. See the full case study here.
3. EARLY ACCESS TO THE NEWEST AD PRODUCTS AND PROGRAMS
Being part of beta testing of future products allows you to access successful new initiatives early on and stay ahead of the game in an increasingly competitive field. Working with a Google Partner helps you tap into all Google’s ad formats and programs available only to a close group of select partners.
DAU-UP helped PokerStars, a well-known brand for real money poker players, with planning and executing a UA strategy for their first social casino mobile game, Jackpot Poker. After enrolling in Google’s Social Casino Beta program, PokerStars saw a high volume of top quality players cross multiple geos at low CPI generating 13% daily ROI.
4. CLOSE RELATIONSHIP AND EXCEPTIONAL SUPPORT
Google Partners receive a high level of support from Google and close relationship with its ad products team. This helps DAU-UP improve our technology by integrating new tools and features faster, in order to optimize effectively.
Google also provides training to Partners’ teams, meaning that you benefit from working with experts who have their fingers on the pulse of the latest best practices.
So if you are looking for a proven, long-term partner who can help you maximize your return on large ad spend, and reach your mobile marketing goals, you should consider a certified Google Partner.
Contact us to see how DAU-UP can help you leverage your game’s potential to reach new, higher LTV players on Google.