Find Your Players On Social Media
with our social advertising solutions
DAU-UP is a Facebook Marketing Partner
As a Facebook Marketing Partner, we have a proven track record of enabling game developers to succeed. Through our comprehensive expertise and proprietary technology, we develop exceptionally customizable, results-driven advertising solutions. We’ve invested years into mastering the gaming ecosystem and engineering ways to make Facebook work for you. Our full-service solutions will give you a supreme edge in today’s social advertising arena.
A single partner for Facebook, Twitter, and Instagram
Maximize the efficiency of your social campaigns running them through a single platform. DAU-UP has quickly adopted and successfully utilized Twitter & Instagram Ad Products and created data-driven solutions to build highly targeted and profitable campaigns.
GRANULAR TARGETING AND UNPARALLELED REACH
Facebook is the most efficient platform to advertise your game. It reaches the precise audience you want to acquire – at scale:
- 1.31B of 1.49B MAU are mobile
- 44% of active user base never touches Facebook via desktop
- 65% of monthly active users are daily active users
- People spend 45 min per day on Facebook, Messenger, and Instagram.
Facebook for Games
REACH YOUR GAME’S TRUE FANS
Reach the right players at the right time with targeted mobile ads based on their gender, age, interests, and devices.
KEEP YOUR PLAYERS ENGAGED
Whether acquiring new players or increasing retention to win back churned users – it’s all about reaching the right user in the right way.
BOOST PERFORMANCE WITH VIDEO ADS
Leverage the Facebook platform and seamlessly encourage players to interact with your ad.
GAMES-ONLY PERFORMANCE PLATFORM
Deeply integrated with Facebook’s API, with a wealth of performance monitoring and automated optimization algorithms.
GAMERS BEHAVIOR KNOW-HOW
Games intelligence hub, built from years of experience, conveniently segmented by user profile or game genre, country or platform.
We have engineered solutions to make the media platform work for over 140 games, delivering the best ROI.
UNLEASH THE POTENTIAL OF INSTAGRAM AUDIENCE
You’re looking at untapped access to 400M+ users – a brand new vertical ready to engage with your ad:
- 400M+ monthly active users
- 75M+ daily active users
- 70%+ users are outside the U.S.
- 47% of mobile users access on smartphone – 53% on tablet
Instagram for Games
PLUG INTO BROADER ECOSYSTEM
Reach new players with the connection between Instagram ads and the user data in Facebook; two platforms working in perfect harmony for your benefit.
STEP UP YOUR CREATIVE GAME
Instagram users are content creators – and that’s where you need to master your game’s creatives to win the clicks of your loyal fans.
DRIVE MORE INSTALLS FROM CONSUMER-DRIVEN ENVIRONMENT
Take advantage of highly engaging audience by creating appealing, high quality ads.
BE AMONG EARLY ADOPTERS
With Instagram integrated in our technology, you can add the platform to your user acquisition strategy and get a single data pipeline and single partner accountable for the results.
BENEFIT FROM OUR CREATIVE LAB & HIGH AD PERFORMANCE DATA
Win twice – once with a talented creative lab, experienced in image and video ad formats, and twice with data-driven learning of high performing mobile ads applied to your creative.
BOOST YOUR PERFORMANCE WITH OUR TARGETING EXCELLENCE
Draw on our technology and expertise to expand your base of players who play, pay, and stay; as well as retarget existing or churned players to improve retention.
DAILY ACTIVE USERS