DAU-UP

DAU-UP Playin a New Game (center)

idan — Tue, 07 Aug 2012 18:04:18 +0000

We understand that reaching quality players at scale is a great challenge. This is why we are constantly investing in our remarkable proprietary BI and optimization API tools. With our advanced system we provide a truly targeted and effective solution to getting the most relevant and most valuable players for our clients’ Social Games.

Go beyond the click (second part)

idan — Sun, 08 Jul 2012 12:24:22 +0000

We offer full Facebook campaign management to medium or larger scaled social gaming advertisers, based on performance-based models and deliver literally billions of Facebook ad impressions a month to all kinds of social games. Our hands-on experience and technology enables us to tailor make the best marketing strategies for each game according to its genre, the stage in its product life cycle, its markets and of course our clients expectations and goals.

DAU-UP Playin a New Game (bottom)

idan — Sun, 08 Jul 2012 12:14:18 +0000

Service is a superior value for our hard working team of campaign managers, marketers, designers, copywriters, and technology experts. Our dynamic team is ready to react to any situation, and determined to achieve the best results for our clients. We love what we do and we do it with great passion!

DAU-UP – Playin’ a New Game

idan — Wed, 29 Feb 2012 18:07:44 +0000

DAU-UP specializes in promoting social games on Facebook with field-proven successful campaigns. We offer high-level marketing solutions for acquisition, retention and monetization of social players.

The behind the scenes of “behind the results”

idan — Wed, 29 Feb 2012 18:06:16 +0000

Each of our campaigns is supported by our proprietary BI tool called DAU-UP ADmax. This tool analyzes the sea of data pulled from Facebook and presents our campaign managers with results based on extremely wide levels, for example: at a click of a button we can tell which ads work best for each age, gender, country in terms of CTR, CVR, Installs, CPIs, ROI, RPU and much more.

Here’s what DAU-UP ADmore provides:

idan — Wed, 29 Feb 2012 18:04:10 +0000

Demographic Targeting:
stay- at-home-moms from Long Island who like Monopoly,13 years olds from Japan who love Pokémon , no matter who your target audience is, we can reach them.
Conversion Tracking:
Our tracking system can track conversion on all levels, Likes, Installs, sales and sales amounts allowing us to optimize your campaign based on real performance.
KeyWords Optimization:
Our system tracks the keywords that deliver the highest click-thru-rates for any given ad, and automatically removes the ones that deliver low ones.
Multivariate Creative Testing:
Our ability to mix thousands of ad headlines, body-copy and images in a click of a button allows us to find the best performing ads for each target audience.
Day part Targeting:
Click-thru-rates (CTR) and conversion rates (CVR) change within the day and even the hour. These changes directly affect cost-per-clicks (CPC) and cost-per-installs (CPI). Our ability to set your campaign to run on specific hours and days allows us to offer you the best possible rates.
Rules engine:
for each of our campaign we define number of rules according to our clients goals, the campaign runs only under these rules and ensure the desired results.
Automatic Bidding:
Our systems constantly measure the performance of each ad and automatically update the bid to meet CPI, ROI or RPU goals.

So what’s the catch? The catch itself

idan — Wed, 29 Feb 2012 18:03:34 +0000

To be able to get a hold of the most profitable players we basically use an ingenious tool developed through years of living and breathing this business. Our Facebook Ads API management system handles large-scale campaigns and makes them hassle-free to our customers. We call it DAU-UP Admore, because it does exactly what it says on the box: it takes on the “dirty” yet crucial job of optimizing each and every single ad and delivering the best possible ROI’s.

Go beyond the click

idan — Wed, 29 Feb 2012 17:58:40 +0000

We understand that a successful campaign is more than just instant clicks or installs. It’s about increasing your DAU and delivering quality, monetizeable players, ones that will become “frequent flyers” in your game and truly deliver the best ROI’s.

The right players, to the right games, at the right time

idan — Mon, 21 Nov 2011 13:43:37 +0000

When it comes to social gaming, we believe in one simple principle: targeting the most valuable players and delivering them to our customers. Our unique and dedicated technology developed and run specifically for the field of social gaming, is what gives us the advantage of measuring every campaign beyond the click; and providing an accurate and flexible way of creating targeted, large scale campaigns that deliver the most significant profits.